{"id":5952,"date":"2026-06-18T02:00:00","date_gmt":"2026-06-17T19:00:00","guid":{"rendered":"https:\/\/clicksuccess.net\/?p=5952"},"modified":"2026-06-15T16:40:23","modified_gmt":"2026-06-15T09:40:23","slug":"huong-dan-chien-luoc-phan-doan-email","status":"publish","type":"post","link":"https:\/\/clicksuccess.net\/vi\/email-segmentation-strategy-guide\/","title":{"rendered":"Ph\u00e2n kh\u00fac email: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi"},"content":{"rendered":"<p><strong>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u1ea5y doanh thu t\u0103ng 760%. Tuy nhi\u00ean, 70% th\u01b0\u01a1ng hi\u1ec7u v\u1eabn g\u1eedi c\u00f9ng m\u1ed9t email cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong danh s\u00e1ch c\u1ee7a h\u1ecd.<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/clicksuccess.net\/wp-content\/uploads\/2024\/07\/tu-dong-hoa-marketing.png\" alt=\"Minh h\u1ecda chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n email\" style=\"max-width:100%;height:auto;border-radius:8px;margin:24px 0\"\/><\/figure>\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng qua email l\u00e0 chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong ti\u1ebfp th\u1ecb qua email. N\u00f3 kh\u00f4ng t\u1ed1n th\u00eam chi ph\u00ed, ch\u1ec9 m\u1ea5t v\u00e0i gi\u1edd \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho m\u1ecdi chi\u1ebfn d\u1ecbch b\u1ea1n g\u1eedi \u0111i.<\/p>\n<p>Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u ph\u00e2n kh\u00fac email l\u00e0 g\u00ec, t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u00e0 15 c\u00e1ch th\u1ef1c t\u1ebf \u0111\u1ec3 ph\u00e2n kh\u00fac danh s\u00e1ch email c\u1ee7a b\u1ea1n \u2014 v\u1edbi c\u00e1c v\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay h\u00f4m nay.<\/p>\n<hr>\n<h3>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac email l\u00e0 g\u00ec?<\/h3>\n<p>Ph\u00e2n \u0111o\u1ea1n email l\u00e0 vi\u1ec7c chia danh s\u00e1ch email c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n (ph\u00e2n \u0111o\u1ea1n) d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email ph\u00f9 h\u1ee3p v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n \u0111\u1ebfn t\u1eebng nh\u00f3m.<\/p>\n<p><strong>Kh\u00f4ng ph\u00e2n \u0111o\u1ea1n:<\/strong> \u201c\u0110\u00e2y l\u00e0 b\u00e0i \u0111\u0103ng blog m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i\u201d \u2192 \u0111\u00e3 g\u1eedi cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi<\/p>\n<p><strong>Ph\u00e2n \u0111o\u1ea1n:<\/strong> \u201c\u0110\u00e2y l\u00e0 3 m\u1eb9o SEO\u201d \u2192 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u00e3 t\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn SEO c\u1ee7a b\u1ea1n.<\/p>\n<hr>\n<h3>V\u00ec sao ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap t\u0103ng doanh thu? (760%)<\/h3>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>S\u1ed1 li\u1ec7u<\/td>\n<td>Kh\u00f4ng ph\u00e2n \u0111o\u1ea1n<\/td>\n<td>Ph\u00e2n \u0111o\u1ea1n<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 m\u1edf<\/td>\n<td>21%<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/td>\n<td>2.6%<\/td>\n<td>8.2%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\n<td>0.5%<\/td>\n<td>4.5%<\/td>\n<\/tr>\n<tr>\n<td>Doanh thu tr\u00ean m\u1ed7i email<\/td>\n<td>$0.07<\/td>\n<td>$0.26<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd<\/td>\n<td>0.5%<\/td>\n<td>0.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Ngu\u1ed3n: DMA, Mailchimp, Campaign Monitor<\/p>\n<p>Nguy\u00ean t\u1eafc r\u1ea5t \u0111\u01a1n gi\u1ea3n: email c\u00f3 n\u1ed9i dung ph\u00f9 h\u1ee3p s\u1ebd \u0111\u01b0\u1ee3c m\u1edf, nh\u1ea5p chu\u1ed9t v\u00e0 ph\u1ea3n h\u1ed3i. Email kh\u00f4ng li\u00ean quan s\u1ebd b\u1ecb b\u1ecf qua \u2014 ho\u1eb7c t\u1ec7 h\u01a1n, b\u1ecb \u0111\u00e1nh d\u1ea5u l\u00e0 th\u01b0 r\u00e1c.<\/p>\n<hr>\n<h3>15 c\u00e1ch \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch email c\u1ee7a b\u1ea1n<\/h3>\n<h4>1. Ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/h4>\n<p>Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/p>\n<p><strong>C\u00e1c tr\u01b0\u1eddng c\u1ea7n s\u1eed d\u1ee5ng:<\/strong> Tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba \u0111i\u1ec3m, ch\u1ee9c danh c\u00f4ng vi\u1ec7c, ng\u00e0nh ngh\u1ec1, quy m\u00f4 c\u00f4ng ty<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac: Kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/li>\n<li>Email: \u201cTi\u1ebfp th\u1ecb qua email tu\u00e2n th\u1ee7 HIPAA: nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft\u201d<\/li>\n<li>L\u00fd do hi\u1ec7u qu\u1ea3: N\u1ed9i dung chuy\u00ean ng\u00e0nh mang l\u1ea1i c\u1ea3m gi\u00e1c nh\u01b0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang.<\/li>\n<\/ul>\n<h4>2. Ph\u00e2n kh\u00fac theo \u0111\u1ecba l\u00fd<\/h4>\n<p>D\u1eef li\u1ec7u v\u1ecb tr\u00ed cho ph\u00e9p g\u1eedi tin nh\u1eafn \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo m\u00fai gi\u1edd v\u00e0 n\u1ed9i dung \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac: Kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd t\u1ea1i \u00dac<\/li>\n<li>Email: G\u1eedi l\u00fac 9 gi\u1edd s\u00e1ng theo gi\u1edd AEST (kh\u00f4ng ph\u1ea3i 9 gi\u1edd s\u00e1ng theo gi\u1edd EST)<\/li>\n<li>L\u00fd do hi\u1ec7u qu\u1ea3: Email \u0111\u01b0\u1ee3c g\u1eedi trong gi\u1edd l\u00e0m vi\u1ec7c, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00fac 3 gi\u1edd s\u00e1ng.<\/li>\n<\/ul>\n<h4>3. Ph\u00e2n kh\u00fac ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h4>\n<p>Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ebfn t\u1eeb \u0111\u00e2u? C\u00e1c ngu\u1ed3n kh\u00e1c nhau = m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac: Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1ec1 \u201ct\u1ef1 \u0111\u1ed9ng h\u00f3a email\u201d<\/li>\n<li>Email: N\u1ed9i dung t\u1eadp trung v\u00e0o quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n: Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i b\u00e0i vi\u1ebft tr\u00ean blog v\u1ec1 \u201ckh\u1ea3 n\u0103ng g\u1eedi email th\u00e0nh c\u00f4ng\u201d<\/li>\n<li>Email: N\u1ed9i dung t\u1eadp trung v\u00e0o vi\u1ec7c g\u1eedi email v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ebfn v\u00e0 ph\u00f2ng ch\u1ed1ng th\u01b0 r\u00e1c.<\/li>\n<\/ul>\n<h4>4. Ph\u00e2n kh\u00fac theo s\u1edf th\u00edch n\u1ed9i dung<\/h4>\n<p>H\u1ecd \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0o?<\/p>\n<p><strong>C\u00e1ch th\u1ef1c hi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>G\u1eafn th\u1ebb ng\u01b0\u1eddi \u0111\u0103ng k\u00fd khi h\u1ecd nh\u1ea5p v\u00e0o li\u00ean k\u1ebft v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/li>\n<li>G\u1eafn th\u1ebb ng\u01b0\u1eddi \u0111\u0103ng k\u00fd d\u1ef1a tr\u00ean lo\u1ea1i t\u00e0i li\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea3i xu\u1ed1ng.<\/li>\n<li>G\u1eafn th\u1ebb ng\u01b0\u1eddi \u0111\u0103ng k\u00fd d\u1ef1a tr\u00ean c\u00e1c danh m\u1ee5c blog m\u00e0 h\u1ecd truy c\u1eadp.<\/li>\n<\/ul>\n<h4>5. Ph\u00e2n kh\u00fac theo m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/h4>\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ec1u c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u01b0 nhau. Ph\u00e2n kh\u00fac theo th\u1eddi gian g\u1ea7n \u0111\u00e2y v\u00e0 t\u1ea7n su\u1ea5t.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Ph\u00e2n \u0111o\u1ea1n<\/td>\n<td>Ti\u00eau chu\u1ea9n<\/td>\n<td>Chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<\/tr>\n<tr>\n<td>R\u1ea5t t\u00edch c\u1ef1c tham gia<\/td>\n<td>\u0110\u00e3 m\u1edf h\u01a1n 3 email trong 30 ng\u00e0y qua.<\/td>\n<td>G\u1eedi email th\u01b0\u1eddng xuy\u00ean v\u00e0 y\u00eau c\u1ea7u gi\u1edbi thi\u1ec7u.<\/td>\n<\/tr>\n<tr>\n<td>Tham gia \u1edf m\u1ee9c \u0111\u1ed9 v\u1eeba ph\u1ea3i<\/td>\n<td>\u0110\u00e3 m\u1edf 1-2 email trong 30 ng\u00e0y qua.<\/td>\n<td>G\u1eedi n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng n\u1ed9i dung t\u1ed1t nh\u1ea5t.<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00f4ng tham gia<\/td>\n<td>Kh\u00f4ng c\u00f3 th\u00f4ng tin g\u00ec th\u00eam, s\u1ebd m\u1edf trong v\u00f2ng 30-60 ng\u00e0y.<\/td>\n<td>Gi\u1ea3m t\u1ea7n su\u1ea5t, g\u1eedi chi\u1ebfn d\u1ecbch t\u00e1i t\u01b0\u01a1ng t\u00e1c.<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng<\/td>\n<td>Kh\u00f4ng c\u00f3 g\u00ec m\u1edf c\u1eeda trong h\u01a1n 60 ng\u00e0y.<\/td>\n<td>T\u00e1i k\u00edch ho\u1ea1t ho\u1eb7c tr\u1ea5n \u00e1p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h4>6. Ph\u00e2n kh\u00fac theo l\u1ecbch s\u1eed mua h\u00e0ng<\/h4>\n<p>H\u1ecd \u0111\u00e3 mua nh\u1eefng g\u00ec? Khi n\u00e0o? Bao nhi\u00eau l\u1ea7n? Gi\u00e1 bao nhi\u00eau?<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac: Kh\u00e1ch h\u00e0ng mua m\u1ed9t l\u1ea7n<\/li>\n<li>Email: \u201cKh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m X c\u0169ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m Y\u201d<\/li>\n<li>Ph\u00e2n kh\u00fac: Kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao (LTV &gt; $500)<\/li>\n<li>Email: Quy\u1ec1n truy c\u1eadp s\u1edbm VIP v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<li>Ph\u00e2n kh\u00fac: Kh\u00e1ch h\u00e0ng ch\u01b0a mua h\u00e0ng trong v\u00f2ng 90 ng\u00e0y.<\/li>\n<li>Email: \u201cCh\u00fang t\u00f4i nh\u1edb b\u1ea1n \u2014 \u0111\u00e2y l\u00e0 m\u00e3 gi\u1ea3m gi\u00e1 15% cho \u0111\u01a1n h\u00e0ng ti\u1ebfp theo c\u1ee7a b\u1ea1n\u201d<\/li>\n<\/ul>\n<h4>7. Giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/h4>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>S\u00e2n kh\u1ea5u<\/td>\n<td>Chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<\/tr>\n<tr>\n<td><strong>Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi<\/strong> (0-30 ng\u00e0y)<\/td>\n<td>L\u1eddi ch\u00e0o m\u1eebng, gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td><strong>Tr\u01b0\u1edfng nh\u00f3m t\u00edch c\u1ef1c<\/strong> (\u0110\u00e3 \u0111\u00ednh h\u00f4n, ch\u01b0a mua)<\/td>\n<td>C\u00e1c tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u, b\u1ea3n demo, \u01b0u \u0111\u00e3i d\u00f9ng th\u1eed<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u<\/strong><\/td>\n<td>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, m\u1eb9o d\u00f9ng s\u1ea3n ph\u1ea9m, c\u1ea3m \u01a1n b\u1ea1n.<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u00e1ch h\u00e0ng quen thu\u1ed9c<\/strong><\/td>\n<td>B\u00e1n th\u00eam s\u1ea3n ph\u1ea9m, b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u00e1ch h\u00e0ng c\u00f3 nguy c\u01a1<\/strong> (Kh\u00f4ng mua h\u00e0ng trong v\u00f2ng 90 ng\u00e0y)<\/td>\n<td>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u00e1i t\u01b0\u01a1ng t\u00e1c, kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u00e1ch h\u00e0ng b\u1ecf \u0111i<\/strong><\/td>\n<td>Chi\u1ebfn d\u1ecbch thu h\u00fat l\u1ea1i kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h4>8. Ph\u00e2n kh\u00fac h\u00e0nh vi email<\/h4>\n<p>H\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi email c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac: Kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1ea5p v\u00e0o li\u00ean k\u1ebft nh\u01b0ng kh\u00f4ng bao gi\u1edd mua h\u00e0ng \u2192 Email \u201c\u0110i\u1ec1u g\u00ec \u0111ang c\u1ea3n tr\u1edf b\u1ea1n?\u201d<\/li>\n<li>Ph\u00e2n kh\u00fac: Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edf email nh\u01b0ng kh\u00f4ng bao gi\u1edd nh\u1ea5p chu\u1ed9t \u2192 Th\u1eed nghi\u1ec7m c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau<\/li>\n<li>Ph\u00e2n kh\u00fac: Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd lu\u00f4n m\u1edf email \u2192 Y\u00eau c\u1ea7u nh\u1eadn x\u00e9t ho\u1eb7c \u0111\u00e1nh gi\u00e1<\/li>\n<li>Ph\u00e2n kh\u00fac: Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1ea3 l\u1eddi email \u2192 Li\u00ean h\u1ec7 c\u00e1 nh\u00e2n t\u1eeb nh\u00f3m c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<h4>9. Ph\u00e2n kh\u00fac h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website<\/h4>\n<p>Theo d\u00f5i xem h\u1ecd truy c\u1eadp nh\u1eefng trang n\u00e0o tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>\u0110\u00e3 truy c\u1eadp trang gi\u00e1 c\u1ea3 h\u01a1n 3 l\u1ea7n \u2192 \u201cS\u1eb5n s\u00e0ng b\u1eaft \u0111\u1ea7u? \u0110\u00e2y l\u00e0 b\u1ea3n demo\u201d<\/li>\n<li>Truy c\u1eadp trang s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u2192 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3<\/li>\n<li>\u0110\u00e3 truy c\u1eadp trang tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n \u2192 C\u00f3 th\u1ec3 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi mua; h\u00e3y \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p.<\/li>\n<li>B\u1ecf d\u1edf gi\u1eefa ch\u1eebng khi \u0111i\u1ec1n bi\u1ec3u m\u1eabu \u2192 \u201cB\u1ea1n c\u00f3 c\u00e2u h\u1ecfi n\u00e0o kh\u00f4ng? H\u00e3y tr\u1ea3 l\u1eddi email n\u00e0y\u201d<\/li>\n<\/ul>\n<h4>10. Ph\u00e2n kh\u00fac \u0111i\u1ec3m s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h4>\n<p>Ph\u00e2n b\u1ed5 \u0111i\u1ec3m cho c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 ph\u00e2n lo\u1ea1i theo \u0111i\u1ec3m s\u1ed1.<\/p>\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 c\u00e1ch t\u00ednh \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>M\u1edf email: +5<\/li>\n<li>Nh\u1ea5p v\u00e0o li\u00ean k\u1ebft: +15<\/li>\n<li>Truy c\u1eadp trang gi\u00e1 c\u1ea3: +30<\/li>\n<li>T\u1ea3i xu\u1ed1ng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p: +25<\/li>\n<li>B\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed: +50<\/li>\n<\/ul>\n<p><strong>Ph\u00e2n \u0111o\u1ea1n:<\/strong><\/p>\n<ul>\n<li>\u0110i\u1ec3m &lt; 50: N\u1ed9i dung gi\u00e1o d\u1ee5c, b\u1ed3i d\u01b0\u1ee1ng<\/li>\n<li>\u0110i\u1ec3m 50-75: Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/li>\n<li>\u0110i\u1ec3m 75+: \u0110\u1ec1 ngh\u1ecb d\u00f9ng th\u1eed, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n<h4>11. Ph\u00e2n kh\u00fac theo s\u1edf th\u00edch email<\/h4>\n<p>H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd cho b\u1ea1n bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec.<\/p>\n<p><strong>H\u00e3y h\u1ecfi khi \u0111\u0103ng k\u00fd ho\u1eb7c th\u00f4ng qua trung t\u00e2m t\u00f9y ch\u1ecdn:<\/strong><\/p>\n<ul>\n<li>\u201cB\u1ea1n quan t\u00e2m \u0111\u1ebfn nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0o?\u201d (tr\u1eafc nghi\u1ec7m)<\/li>\n<li>\u201cB\u1ea1n mu\u1ed1n nh\u1eadn th\u00f4ng tin t\u1eeb ch\u00fang t\u00f4i th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o?\u201d (h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd)<\/li>\n<li>\u201cB\u1ea1n th\u00edch lo\u1ea1i n\u1ed9i dung n\u00e0o h\u01a1n?\u201d (m\u1eb9o, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m)<\/li>\n<\/ul>\n<h4>12. Ph\u00e2n kh\u00fac kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i<\/h4>\n<p>S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac: Nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd t\u1eeb 4-5 sao \u2192 Y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1<\/li>\n<li>Ph\u00e2n kh\u00fac: Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 t\u1eeb 1-3 sao \u2192 H\u1ed7 tr\u1ee3 ti\u1ebfp theo<\/li>\n<li>Ph\u00e2n kh\u00fac: Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi quan t\u00e2m \u0111\u1ebfn t\u00ednh n\u0103ng X \u2192 Th\u00f4ng b\u00e1o khi t\u00ednh n\u0103ng X ra m\u1eaft<\/li>\n<\/ul>\n<h4>13. Ph\u00e2n kh\u00fac gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf d\u1edf<\/h4>\n<p>Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean nh\u1eefng m\u1eb7t h\u00e0ng h\u1ecd b\u1ecf d\u1edf v\u00e0 gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>T\u1ed5ng gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng &gt; $200 \u2192 Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n<\/li>\n<li>Gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng &lt; $50 \u2192 \u01afu \u0111\u00e3i gi\u1ea3m gi\u00e1 10%<\/li>\n<li>Ng\u01b0\u1eddi b\u1ecf cu\u1ed9c l\u1ea7n \u0111\u1ea7u \u2192 L\u1eddi nh\u1eafc nh\u1edf nh\u1eb9 nh\u00e0ng<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng b\u1ecf ngang nhi\u1ec1u l\u1ea7n (3 l\u1ea7n tr\u1edf l\u00ean) \u2192 Email \u201c\u0110i\u1ec1u g\u00ec \u0111ang ng\u0103n c\u1ea3n b\u1ea1n?\u201d<\/li>\n<\/ul>\n<h4>14. Ph\u00e2n kh\u00fac ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a<\/h4>\n<p>N\u1ebfu b\u1ea1n c\u00f3 kh\u00e1n gi\u1ea3 qu\u1ed1c t\u1ebf:<\/p>\n<ul>\n<li>G\u1eedi email b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 h\u1ecd \u01b0a th\u00edch.<\/li>\n<li>T\u00f4n tr\u1ecdng c\u00e1c ng\u00e0y l\u1ec5 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3 theo khu v\u1ef1c.<\/li>\n<\/ul>\n<h4>15. Ph\u00e2n \u0111o\u1ea1n \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ebb<\/h4>\n<p>Th\u1ebb (Tags) l\u00e0 c\u00e1ch linh ho\u1ea1t nh\u1ea5t \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. H\u00e3y t\u1ea1o th\u1ebb cho:<\/p>\n<ul>\n<li>\u0110\u00e3 t\u1ea3i xu\u1ed1ng nam ch\u00e2m thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>Webinar \u0111\u00e3 tham d\u1ef1<\/li>\n<li>T\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/li>\n<li>\u0110\u00e3 g\u1eedi y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3<\/li>\n<li>Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/li>\n<li>Ngu\u1ed3n gi\u1edbi thi\u1ec7u<\/li>\n<\/ul>\n<p>Sau \u0111\u00f3 k\u1ebft h\u1ee3p c\u00e1c th\u1ebb: \u201c\u0110\u00e3 t\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn SEO V\u00c0 \u0111\u00e3 truy c\u1eadp trang gi\u00e1 c\u1ea3 V\u00c0 ch\u01b0a mua h\u00e0ng\u201d<\/p>\n<hr>\n<h3>C\u00e1ch b\u1eaft \u0111\u1ea7u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng: M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n<\/h3>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o c\u1ea3, \u0111\u1eebng c\u1ed1 g\u1eafng \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 15 chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng m\u1ed9t l\u00fac. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2y:<\/p>\n<h4>Tu\u1ea7n 1: Ph\u00e2n kh\u00fac t\u01b0\u01a1ng t\u00e1c<\/h4>\n<p>T\u1ea1o 3 ph\u00e2n kh\u00fac: T\u01b0\u01a1ng t\u00e1c, Kh\u00f4ng t\u01b0\u01a1ng t\u00e1c, Kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. G\u1eedi chi\u1ebfn d\u1ecbch t\u00e1i t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn nh\u00f3m kh\u00f4ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n<h4>Tu\u1ea7n 2: Ph\u00e2n kh\u00fac ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h4>\n<p>G\u1eafn th\u1ebb nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi d\u1ef1a tr\u00ean c\u00e1ch h\u1ecd t\u00ecm th\u1ea5y b\u1ea1n. G\u1eedi chu\u1ed7i email ch\u00e0o m\u1eebng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<h4>Tu\u1ea7n 3: Ph\u00e2n kh\u00fac theo l\u1ecbch s\u1eed mua h\u00e0ng<\/h4>\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo th\u1eddi gian mua h\u00e0ng g\u1ea7n \u0111\u00e2y nh\u1ea5t. G\u1eedi chi\u1ebfn d\u1ecbch thu h\u00fat l\u1ea1i kh\u00e1ch h\u00e0ng ch\u01b0a mua h\u00e0ng trong v\u00f2ng 90 ng\u00e0y.<\/p>\n<h4>Tu\u1ea7n 4: K\u1ebft h\u1ee3p v\u00e0 tinh ch\u1ec9nh<\/h4>\n<p>T\u1ea1o m\u1ed9t ph\u00e2n kh\u00fac k\u1ebft h\u1ee3p (v\u00ed d\u1ee5: \u201cKh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c + \u0110\u00e3 t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng X + Ch\u01b0a mua h\u00e0ng\u201d). G\u1eedi \u01b0u \u0111\u00e3i nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<hr>\n<h3>C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n \u0111o\u1ea1n b\u1ea1n c\u1ea7n<\/h3>\n<p>H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb qua email \u0111\u1ec1u h\u1ed7 tr\u1ee3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. H\u00e3y t\u00ecm ki\u1ebfm:<\/p>\n<ul>\n<li><strong>Tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh<\/strong> \u2014 D\u00f9ng \u0111\u1ec3 l\u01b0u tr\u1eef d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch<\/li>\n<li><strong>Th\u1ebb<\/strong> \u2014 \u0110\u1ec3 theo d\u00f5i h\u00e0nh vi<\/li>\n<li><strong>Ph\u00e2n \u0111o\u1ea1n \u0111\u1ed9ng<\/strong> \u2014 C\u00e1c ph\u00e2n \u0111o\u1ea1n t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n<\/li>\n<li><strong>B\u1ed9 l\u1ecdc ho\u1ea1t \u0111\u1ed9ng<\/strong> \u2014 \u201c\u0110\u00e3 m\u1edf trong X ng\u00e0y qua\u201d, \u201c\u0110\u00e3 nh\u1ea5p chu\u1ed9t trong Y ng\u00e0y qua\u201d<\/li>\n<li><strong>T\u00edch h\u1ee3p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> \u2014 D\u1eef li\u1ec7u mua h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 t\u1ef1 \u0111\u1ed9ng<\/li>\n<\/ul>\n<hr>\n<h3>T\u00f3m l\u1ea1i<\/h3>\n<p>Ph\u00e2n kh\u00fac email kh\u00f4ng c\u00f2n l\u00e0 t\u00f9y ch\u1ecdn n\u1eefa. V\u1edbi s\u1ef1 c\u1ea1nh tranh h\u1ed9p th\u01b0 \u0111\u1ebfn gay g\u1eaft h\u01a1n bao gi\u1edd h\u1ebft, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn th\u1eafng l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ph\u1ea7n. Th\u00eam ph\u1ea7n kh\u00e1c v\u00e0o tu\u1ea7n sau. Sau m\u1ed9t th\u00e1ng, b\u1ea1n s\u1ebd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh l\u1ea1i g\u1eedi c\u00f9ng m\u1ed9t email cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<hr>\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch email c\u1ee7a m\u00ecnh ch\u01b0a? <a href=\"https:\/\/clicksuccess.net\/vi\/\">H\u00e3y th\u1eed ClickSuccess<\/a> \u2014 Bao g\u1ed3m ph\u00e2n \u0111o\u1ea1n n\u00e2ng cao, tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh, th\u1ebb v\u00e0 danh s\u00e1ch \u0111\u1ed9ng.<\/p>\n<p>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng t\u1eeb <a href=\"https:\/\/mailchimp.com\/resources\/email-segmentation\/\" target=\"_blank\" rel=\"nofollow noopener\">H\u01b0\u1edbng d\u1eabn ph\u00e2n \u0111o\u1ea1n email c\u1ee7a Mailchimp<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketers who use segmented campaigns see a 760% increase in revenue. Yet 70% of brands still send the same email [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[104,103],"tags":[144,140,189,155,153,154,156],"class_list":["post-5952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-email-marketing","tag-email-best-practices","tag-email-marketing-strategy","tag-email-marketing-tips","tag-email-personalization","tag-email-segmentation","tag-list-segmentation","tag-targeted-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Segmentation: Send the Right Message to the Right Person | ClickSuccess<\/title>\n<meta name=\"description\" content=\"Master email segmentation to boost conversions. 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