{"id":5957,"date":"2026-06-15T09:57:39","date_gmt":"2026-06-15T02:57:39","guid":{"rendered":"https:\/\/clicksuccess.net\/?p=5957"},"modified":"2026-06-15T16:57:40","modified_gmt":"2026-06-15T09:57:40","slug":"cac-chi-so-kpi-tiep-thi-qua-email-nam-2026","status":"publish","type":"post","link":"https:\/\/clicksuccess.net\/vi\/email-marketing-metrics-kpis-2026\/","title":{"rendered":"C\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb qua email: 15 KPI b\u1ea1n n\u00ean theo d\u00f5i trong n\u0103m 2026"},"content":{"rendered":"<p><p><strong>Vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb email ph\u00f9 h\u1ee3p trong n\u0103m 2026 l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p.<\/strong> <strong>\u201cC\u00e1i g\u00ec \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00ec s\u1ebd \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd.\u201d \u2014 Peter Drucker<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/clicksuccess.net\/wp-content\/uploads\/2024\/07\/bg-dashboard.png\" alt=\"Minh h\u1ecda c\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb email n\u0103m 2026\" style=\"max-width:100%;height:auto;border-radius:8px;margin:24px 0\"\/><\/figure>\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf email v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, b\u1ea1n ch\u1ec9 \u0111ang nh\u00ecn th\u1ea5y m\u1ed9t ph\u1ea7n r\u1ea5t nh\u1ecf c\u1ee7a b\u1ee9c tranh to\u00e0n c\u1ea3nh. Ti\u1ebfp th\u1ecb email c\u00f3 h\u00e0ng t\u00e1 ch\u1ec9 s\u1ed1 \u2014 v\u00e0 vi\u1ec7c bi\u1ebft n\u00ean theo d\u00f5i ch\u1ec9 s\u1ed1 n\u00e0o (v\u00e0 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang) ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c \u0111o\u00e1n m\u00f2 v\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n.<\/p>\n<p>Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u 15 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t trong ti\u1ebfp th\u1ecb email, c\u00e1ch t\u00ednh to\u00e1n ch\u00fang, c\u00e1c ti\u00eau chu\u1ea9n c\u1ea7n h\u01b0\u1edbng t\u1edbi v\u00e0 c\u00e1ch c\u1ea3i thi\u1ec7n t\u1eebng ch\u1ec9 s\u1ed1.<\/p>\n<hr>\n<h3>4 Lo\u1ea1i Ch\u1ec9 S\u1ed1 Ti\u1ebfp Th\u1ecb Email (2026)<\/h3>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Lo\u1ea1i<\/td>\n<td>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec?<\/td>\n<td>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1<\/td>\n<\/tr>\n<tr>\n<td><strong>H\u00f4n \u01b0\u1edbc<\/strong><\/td>\n<td>M\u1ecdi ng\u01b0\u1eddi c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi email c\u1ee7a b\u1ea1n kh\u00f4ng?<\/td>\n<td>T\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, CTR<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i<\/strong><\/td>\n<td>Email c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ebfn \u0111\u01b0\u1ee3c h\u1ed9p th\u01b0 \u0111\u1ebfn kh\u00f4ng?<\/td>\n<td>T\u1ef7 l\u1ec7 g\u1eedi th\u00e0nh c\u00f4ng, t\u1ef7 l\u1ec7 tr\u1ea3 l\u1ea1i, t\u1ef7 l\u1ec7 th\u01b0 r\u00e1c<\/td>\n<\/tr>\n<tr>\n<td><strong>Chuy\u1ec3n \u0111\u1ed5i<\/strong><\/td>\n<td>Nh\u1eefng email b\u1ea1n g\u1eedi c\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh t\u00edch c\u1ef1c kh\u00f4ng?<\/td>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh thu tr\u00ean m\u1ed7i email, ROI<\/td>\n<\/tr>\n<tr>\n<td><strong>Danh s\u00e1ch s\u1ee9c kh\u1ecfe<\/strong><\/td>\n<td>Danh s\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 \u0111ang t\u0103ng l\u00ean v\u00e0 \u0111\u01b0\u1ee3c gi\u1eef s\u1ea1ch s\u1ebd kh\u00f4ng?<\/td>\n<td>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng danh s\u00e1ch, t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd, t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<hr>\n<h3>S\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c<\/h3>\n<h4>1. T\u1ef7 l\u1ec7 m\u1edf<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 m\u1edf email c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 l\u01b0\u1ee3t m\u1edf email duy nh\u1ea5t \u00f7 S\u1ed1 email \u0111\u00e3 g\u1eedi) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> 20-25% (nh\u01b0ng c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y ng\u00e0nh)<\/p>\n<p><strong>\u0110\u1ebfn n\u0103m 2026, ch\u1ec9 s\u1ed1 n\u00e0y tr\u1edf n\u00ean k\u00e9m tin c\u1eady h\u01a1n.<\/strong> T\u00ednh n\u0103ng B\u1ea3o v\u1ec7 Quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Apple Mail (MPP) t\u1ea3i tr\u01b0\u1edbc n\u1ed9i dung email, l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 m\u1edf email \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Apple Mail. H\u00e3y s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 m\u1edf email nh\u01b0 m\u1ed9t ch\u1ec9 b\u00e1o \u0111\u1ecbnh h\u01b0\u1edbng \u2014 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ngu\u1ed3n th\u00f4ng tin duy nh\u1ea5t \u0111\u00e1ng tin c\u1eady.<\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>Vi\u1ebft ti\u00eau \u0111\u1ec1 email hay h\u01a1n<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a th\u1eddi gian g\u1eedi<\/li>\n<li>X\u00f3a c\u00e1c thu\u00ea bao kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng<\/li>\n<li>H\u00e3y s\u1eed d\u1ee5ng t\u00ean &quot;ng\u01b0\u1eddi g\u1eedi&quot; d\u1ec5 nh\u1eadn bi\u1ebft.<\/li>\n<\/ul>\n<h4>2. T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR)<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t duy nh\u1ea5t \u00f7 S\u1ed1 email \u0111\u00e3 g\u1eedi) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> 2.5-4%<\/p>\n<p><strong>CTR \u0111\u00e1ng tin c\u1eady h\u01a1n t\u1ef7 l\u1ec7 m\u1edf.<\/strong> V\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia tr\u1ef1c ti\u1ebfp c\u1ee7a con ng\u01b0\u1eddi. H\u00e3y t\u1eadp trung v\u00e0o CTR (t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t) l\u00e0m ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c ch\u00ednh c\u1ee7a b\u1ea1n trong n\u0103m 2026.<\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>M\u1ed7i email ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng.<\/li>\n<li>N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n li\u00ean k\u1ebft v\u0103n b\u1ea3n.<\/li>\n<li>\u0110\u1eb7t c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u1edf ph\u00eda tr\u00ean m\u00e0n h\u00ecnh v\u00e0 c\u1ea3 \u1edf ph\u00eda d\u01b0\u1edbi.<\/li>\n<li>Ph\u00f9 h\u1ee3p l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/li>\n<\/ul>\n<h4>3. T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t \u0111\u1ec3 m\u1edf (CTOR)<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email \u0111\u01b0\u1ee3c m\u1edf v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t duy nh\u1ea5t \u00f7 S\u1ed1 l\u01b0\u1ee3t m\u1edf duy nh\u1ea5t) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> 10-15%<\/p>\n<p><strong>V\u00ec sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> CTOR \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng m\u1edf trang nh\u01b0ng kh\u00f4ng nh\u1ea5p chu\u1ed9t, n\u1ed9i dung ho\u1eb7c \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n kh\u00f4ng h\u1ea5p d\u1eabn.<\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>N\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf email t\u1ed1t h\u01a1n<\/li>\n<li>C\u00e1c \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p h\u01a1n<\/li>\n<li>C\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng h\u01a1n<\/li>\n<li>Ph\u00e2n kh\u00fac t\u1ed1t h\u01a1n<\/li>\n<\/ul>\n<h4>4. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd, t\u1ea3i xu\u1ed1ng).<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i \u00f7 S\u1ed1 email \u0111\u00e3 g\u1eedi) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> 1-5% (c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y ng\u00e0nh v\u00e0 s\u1ea3n ph\u1ea9m)<\/p>\n<p><strong>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/strong> L\u01b0\u1ee3t m\u1edf v\u00e0 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t ch\u1ec9 l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1edbi l\u00e0 ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng.<\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>Nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n (g\u1eedi \u01b0u \u0111\u00e3i \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u1ea7n ch\u00fang)<\/li>\n<li>Trang \u0111\u00edch m\u1ea1nh m\u1ebd h\u01a1n<\/li>\n<li>T\u00ednh c\u1ea5p b\u00e1ch v\u00e0 s\u1ef1 khan hi\u1ebfm (khi c\u00f3 th\u1eadt)<\/li>\n<li>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i trong email<\/li>\n<\/ul>\n<hr>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 kh\u1ea3 n\u0103ng g\u1eedi th\u01b0<\/h3>\n<h4>5. T\u1ef7 l\u1ec7 giao h\u00e0ng<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email \u0111\u01b0\u1ee3c m\u00e1y ch\u1ee7 nh\u1eadn ch\u1ea5p nh\u1eadn.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 email \u0111\u00e3 g\u1eedi th\u00e0nh c\u00f4ng \u00f7 S\u1ed1 email \u0111\u00e3 g\u1eedi \u0111i) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> 98%+<\/p>\n<p><strong>H\u00e3y c\u1ea9n th\u1eadn:<\/strong> \u201c&quot;\u0110\u00e3 g\u1eedi&quot; kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 &quot;\u0111\u00e3 v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ebfn&quot;. N\u00f3 ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 m\u00e1y ch\u1ee7 \u0111\u00e3 ch\u1ea5p nh\u1eadn th\u01b0. Th\u01b0 v\u1eabn c\u00f3 th\u1ec3 n\u1eb1m trong th\u01b0 r\u00e1c.<\/p>\n<h4>6. T\u1ef7 l\u1ec7 tho\u00e1t trang<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email kh\u00f4ng th\u1ec3 g\u1eedi \u0111\u01b0\u1ee3c.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 email b\u1ecb tr\u1ea3 l\u1ea1i \u00f7 S\u1ed1 email \u0111\u00e3 g\u1eedi) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> D\u01b0\u1edbi 2%<\/p>\n<p><strong>C\u00f3 hai lo\u1ea1i n\u1ea3y:<\/strong><\/p>\n<ul>\n<li><strong>\u0110\u1ed9 n\u1ea3y cao:<\/strong> L\u1ed7i v\u0129nh vi\u1ec5n (email kh\u00f4ng h\u1ee3p l\u1ec7, t\u00ean mi\u1ec1n kh\u00f4ng t\u1ed3n t\u1ea1i). H\u00e3y x\u00f3a ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>\u0110\u1ed9 \u0111\u00e0n h\u1ed3i \u00eam \u00e1i:<\/strong> L\u1ed7i t\u1ea1m th\u1eddi (h\u1ed9p th\u01b0 \u0111\u1ea7y, m\u00e1y ch\u1ee7 g\u1eb7p s\u1ef1 c\u1ed1). S\u1ebd x\u00f3a email n\u00e0y sau 3-5 l\u1ea7n g\u1eedi kh\u00f4ng th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng x\u00e1c nh\u1eadn hai b\u01b0\u1edbc<\/li>\n<li>D\u1ecdn d\u1eb9p danh s\u00e1ch c\u1ee7a b\u1ea1n h\u00e0ng qu\u00fd<\/li>\n<li>X\u00e1c minh email khi \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n<h4>7. T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i th\u01b0 r\u00e1c<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 \u0111\u00e1nh d\u1ea5u email c\u1ee7a b\u1ea1n l\u00e0 th\u01b0 r\u00e1c.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 l\u01b0\u1ee3ng khi\u1ebfu n\u1ea1i th\u01b0 r\u00e1c \u00f7 S\u1ed1 l\u01b0\u1ee3ng email \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> D\u01b0\u1edbi 0,1% (1 tr\u00ean 1.000 email). <strong>Google s\u1ebd ch\u1eb7n b\u1ea1n n\u1ebfu \u0111\u1ecba ch\u1ec9 IP c\u1ee7a b\u1ea1n v\u01b0\u1ee3t qu\u00e1 0.3%.<\/strong><\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>Ch\u1ec9 g\u1eedi email cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ed3ng \u00fd nh\u1eadn email.<\/li>\n<li>Gi\u00fap vi\u1ec7c h\u1ee7y \u0111\u0103ng k\u00fd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng (ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t)<\/li>\n<li>\u0110\u1eb7t ra nh\u1eefng k\u1ef3 v\u1ecdng khi \u0111\u0103ng k\u00fd.<\/li>\n<li>G\u1eedi n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n<h4>8. T\u1ef7 l\u1ec7 email \u0111\u01b0\u1ee3c g\u1eedi v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ebfn<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m email \u0111\u1ebfn \u0111\u01b0\u1ee3c h\u1ed9p th\u01b0 ch\u00ednh (kh\u00f4ng bao g\u1ed3m th\u01b0 r\u00e1c v\u00e0 th\u01b0 qu\u1ea3ng c\u00e1o).<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> 95%+<\/p>\n<p><strong>C\u00e1ch ki\u1ec3m tra:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m th\u1eed danh s\u00e1ch h\u1ea1t gi\u1ed1ng (GlockApps, Inbox Monster, Everest).<\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n<ul>\n<li>X\u00e1c th\u1ef1c t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n (SPF, DKIM, DMARC)<\/li>\n<li>Duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft cao<\/li>\n<li>Gi\u1eef m\u1ee9c \u0111\u1ed9 khi\u1ebfu n\u1ea1i v\u1ec1 th\u01b0 r\u00e1c \u1edf m\u1ee9c th\u1ea5p.<\/li>\n<li>Kh\u1edfi \u0111\u1ed9ng c\u00e1c t\u00ean mi\u1ec1n g\u1eedi m\u1edbi<\/li>\n<\/ul>\n<hr>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu<\/h3>\n<h4>9. Doanh thu tr\u00ean m\u1ed7i email (RPE)<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> Doanh thu trung b\u00ecnh thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i email \u0111\u01b0\u1ee3c g\u1eedi \u0111i.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> T\u1ed5ng doanh thu t\u1eeb chi\u1ebfn d\u1ecbch \u00f7 S\u1ed1 l\u01b0\u1ee3ng email \u0111\u00e3 g\u1eedi<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> T\u00f9y thu\u1ed9c v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p. H\u00e3y theo d\u00f5i xu h\u01b0\u1edbng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p><strong>V\u00ec sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> RPE cho b\u1ea1n bi\u1ebft li\u1ec7u email c\u1ee7a b\u1ea1n c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn hay kh\u00f4ng. N\u1ebfu RPE \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111ang hi\u1ec7u qu\u1ea3.<\/p>\n<h4>10. Doanh thu tr\u00ean m\u1ed7i thu\u00ea bao<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> Doanh thu trung b\u00ecnh m\u00e0 m\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u1ea1o ra t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c email.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> T\u1ed5ng doanh thu email \u00f7 T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> $1-5\/th\u00e1ng\/ng\u01b0\u1eddi \u0111\u0103ng k\u00fd cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo d\u00f5i xu h\u01b0\u1edbng c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong> Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 g\u1eedi nh\u1eefng \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<h4>11. L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a ti\u1ebfp th\u1ecb qua email<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb email c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> ((Doanh thu t\u1eeb email \u2212 Chi ph\u00ed ti\u1ebfp th\u1ecb qua email) \u00f7 Chi ph\u00ed ti\u1ebfp th\u1ecb qua email) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> Trung b\u00ecnh c\u1ee9 m\u1ed7i $1 chi ti\u00eau th\u00ec thu \u0111\u01b0\u1ee3c $36 (ROI l\u00e0 3.600%).<\/p>\n<h4>12. Doanh thu tr\u00ean m\u1ed7i quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> Doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> Chu\u1ed7i email ch\u00e0o m\u1eebng c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1ea1o ra $5,000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trong th\u00e1ng n\u00e0y. Chu\u1ed7i email nh\u1eafc nh\u1edf gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean \u0111\u00e3 t\u1ea1o ra $12,000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p><strong>V\u00ec sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> \u0110i\u1ec1u n\u00e0y cho b\u1ea1n bi\u1ebft n\u00ean t\u1ed1i \u01b0u h\u00f3a nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0o v\u00e0 n\u00ean nh\u00e2n r\u1ed9ng nh\u1eefng quy tr\u00ecnh n\u00e0o.<\/p>\n<hr>\n<h3>Li\u1ec7t k\u00ea c\u00e1c ch\u1ec9 s\u1ed1 s\u1ee9c kh\u1ecfe<\/h3>\n<h4>13. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng danh s\u00e1ch<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd (sau khi tr\u1eeb \u0111i s\u1ed1 ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd v\u00e0 email kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi) l\u00e0 bao nhi\u00eau?.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> ((S\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi \u2212 S\u1ed1 ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd \u2212 S\u1ed1 l\u01b0\u1ee3t tho\u00e1t trang) \u00f7 T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> T\u0103ng tr\u01b0\u1edfng h\u00e0ng th\u00e1ng t\u1eeb 2-5% l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t.<\/p>\n<p><strong>H\u00e3y c\u1ea9n th\u1eadn:<\/strong> N\u1ebfu danh s\u00e1ch email c\u1ee7a b\u1ea1n kh\u00f4ng t\u0103ng tr\u01b0\u1edfng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng ph\u00e1t tri\u1ec3n. Danh s\u00e1ch email t\u1ef1 nhi\u00ean s\u1ebd gi\u1ea3m d\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 20-301 ngh\u00ecn l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c m\u1ed7i n\u0103m.<\/p>\n<h4>14. T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn h\u1ee7y \u0111\u0103ng k\u00fd sau khi nh\u1eadn email.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> (S\u1ed1 ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd \u00f7 S\u1ed1 email \u0111\u00e3 g\u1eedi) \u00d7 100<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> D\u01b0\u1edbi 0,5% cho m\u1ed7i email.<\/p>\n<p><strong>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1ea5t \u0111\u1ecbnh l\u00e0 b\u00ecnh th\u01b0\u1eddng v\u00e0 l\u00e0nh m\u1ea1nh.<\/strong> H\u00e3y lo l\u1eafng n\u1ebfu n\u00f3 t\u0103ng \u0111\u1ed9t bi\u1ebfn \u2014 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung ho\u1eb7c t\u1ea7n su\u1ea5t \u0111\u0103ng t\u1ea3i c\u1ee7a b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i.<\/p>\n<h4>15. Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (LTV)<\/h4>\n<p><strong>N\u00f3 \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec:<\/strong> Doanh thu trung b\u00ecnh m\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u1ea1o ra trong su\u1ed1t th\u1eddi gian h\u1ecd tham gia danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch t\u00ednh to\u00e1n:<\/strong> Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i thu\u00ea bao m\u1ed7i th\u00e1ng \u00d7 Th\u1eddi gian s\u1eed d\u1ee5ng trung b\u00ecnh c\u1ee7a thu\u00ea bao (th\u00e1ng)<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n so s\u00e1nh:<\/strong> T\u00f9y thu\u1ed9c v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p. H\u00e3y theo d\u00f5i xu h\u01b0\u1edbng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p><strong>V\u00ec sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> N\u1ebfu b\u1ea1n bi\u1ebft gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV) c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd bi\u1ebft m\u00ecnh c\u00f3 th\u1ec3 chi bao nhi\u00eau \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<hr>\n<h3>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n s\u1ed1 li\u1ec7u email (M\u1eabu \u0111\u00e1nh gi\u00e1 h\u00e0ng th\u00e1ng)<\/h3>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>S\u1ed1 li\u1ec7u<\/td>\n<td>Th\u00e1ng n\u00e0y<\/td>\n<td>Th\u00e1ng tr\u01b0\u1edbc<\/td>\n<td>Thay \u0111\u1ed5i<\/td>\n<td>M\u1ee5c ti\u00eau<\/td>\n<\/tr>\n<tr>\n<td>K\u00edch th\u01b0\u1edbc danh s\u00e1ch<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2191<\/td>\n<\/tr>\n<tr>\n<td>Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2191<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 giao h\u00e0ng<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2265 98%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 m\u1edf<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2265 25%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2265 3%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2265 2%<\/td>\n<\/tr>\n<tr>\n<td>Doanh thu tr\u00ean m\u1ed7i email<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2191<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 th\u01b0 r\u00e1c<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>< 0.1%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 tho\u00e1t trang<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>< 2%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>< 0.5%<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng danh s\u00e1ch<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>\u2265 3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<hr>\n<h3>C\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y<\/h3>\n<h4>\u0110\u1eebng qu\u00e1 \u00e1m \u1ea3nh v\u1ec1 b\u1ea5t k\u1ef3 ch\u1ec9 s\u1ed1 n\u00e0o.<\/h4>\n<p>T\u1ef7 l\u1ec7 m\u1edf email b\u1ecb th\u1ed5i ph\u1ed3ng b\u1edfi Apple MPP. T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t kh\u00f4ng ph\u1ea3n \u00e1nh chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn. Doanh thu tr\u00ean m\u1ed7i email kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y nh\u00ecn v\u00e0o to\u00e0n c\u1ea3nh.<\/p>\n<h4>H\u00e3y t\u1eadp trung v\u00e0o xu h\u01b0\u1edbng, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t \u0111\u1ed1i.<\/h4>\n<p>T\u1ef7 l\u1ec7 m\u1edf email c\u1ee7a b\u1ea1n l\u00e0 20% hay 30% kh\u00f4ng quan tr\u1ecdng b\u1eb1ng vi\u1ec7c n\u00f3 \u0111ang c\u1ea3i thi\u1ec7n hay gi\u1ea3m s\u00fat. H\u00e3y theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i t\u1eebng th\u00e1ng.<\/p>\n<h4>Ph\u00e2n \u0111o\u1ea1n c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n<\/h4>\n<p>&quot;T\u1ef7 l\u1ec7 m\u1edf email t\u1ed5ng th\u1ec3&quot; c\u1ee7a b\u1ea1n \u0111ang che gi\u1ea5u s\u1ef1 th\u1eadt. Ph\u00e2n kh\u00fac theo:<\/p>\n<ul>\n<li>Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi so v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd hi\u1ec7n t\u1ea1i<\/li>\n<li>Lo\u1ea1i chi\u1ebfn d\u1ecbch (b\u1ea3n tin, qu\u1ea3ng c\u00e1o hay t\u1ef1 \u0111\u1ed9ng)<\/li>\n<li>Thi\u1ebft b\u1ecb (di \u0111\u1ed9ng so v\u1edbi m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n)<\/li>\n<li>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (ho\u1ea1t \u0111\u1ed9ng so v\u1edbi kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng)<\/li>\n<\/ul>\n<h4>Li\u00ean k\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 v\u1edbi doanh thu<\/h4>\n<p>C\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t: Email c\u1ee7a b\u1ea1n c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u00f4ng? H\u00e3y theo d\u00f5i doanh thu tr\u00ean m\u1ed7i email v\u00e0 doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. M\u1ecdi th\u1ee9 kh\u00e1c \u0111\u1ec1u h\u1ed7 tr\u1ee3 cho hai con s\u1ed1 \u0111\u00f3.<\/p>\n<hr>\n<p>C\u00e1c s\u1ed1 li\u1ec7u email n\u00f3i l\u00ean nhi\u1ec1u \u0111i\u1ec1u. T\u1ef7 l\u1ec7 m\u1edf email th\u1ea5p cho th\u1ea5y \u201cti\u00eau \u0111\u1ec1 email c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n\u201d. T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t th\u1ea5p cho th\u1ea5y \u201cn\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng thu h\u00fat\u201d. S\u1ed1 l\u01b0\u1ee3ng khi\u1ebfu n\u1ea1i v\u1ec1 th\u01b0 r\u00e1c cao cho th\u1ea5y \u201cb\u1ea1n \u0111ang g\u1eedi email cho sai \u0111\u1ed1i t\u01b0\u1ee3ng\u201d.\u201d<\/p>\n<p>H\u00e3y l\u1eafng nghe nh\u1eefng g\u00ec c\u00e1c con s\u1ed1 \u0111ang n\u00f3i v\u1edbi b\u1ea1n \u2014 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p.<\/p>\n<hr>\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng theo d\u00f5i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb email c\u1ee7a m\u00ecnh ch\u01b0a? <a href=\"https:\/\/clicksuccess.net\/vi\/\">H\u00e3y th\u1eed ClickSuccess<\/a> \u2014 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c, ph\u00e2n b\u1ed5 doanh thu, b\u00e1o c\u00e1o c\u1ea5p \u0111\u1ed9 quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 theo d\u00f5i gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (LTV).<\/p>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1c ti\u00eau chu\u1ea9n so s\u00e1nh, h\u00e3y ki\u1ec3m tra <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"nofollow noopener\">C\u00e1c ch\u1ec9 s\u1ed1 chu\u1ea9n v\u1ec1 email c\u1ee7a Campaign Monitor<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tracking the right email marketing metrics in 2026 is essential for every business. &#8220;What gets measured gets managed.&#8221; \u2014 Peter [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[147,144,148,146,140,189,149],"class_list":["post-5957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-analytics","tag-email-best-practices","tag-email-kpis","tag-email-marketing-metrics","tag-email-marketing-strategy","tag-email-marketing-tips","tag-email-reporting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Metrics: 15 KPIs to Track in 2026 | ClickSuccess<\/title>\n<meta name=\"description\" content=\"Track 15 essential email marketing metrics in 2026. 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